Free calculator
PPC Calculator
Enter any numbers you have from Google Ads, Microsoft Ads or Meta. The calculator fills in every metric it can work out and shows the formula behind each one.
Totals
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$
Ratesoptional, shaded = worked out
%
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%
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x
$
Fill any two or more fields and leave the rest empty. Example: cost and CPC give clicks; add CTR and you also get impressions and CPM. ROAS is entered as a multiple (4 means 4x, or 400%).
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Optional, for clicks and sales
%
%
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CTR turns clicks into impressions (or impressions into clicks on CPM). Conversion rate and average order value (AOV) add conversions, revenue and ROAS.
Results
Cost per conversion (CPA)
0
Worked out