Negative Keyword List Generator for Google Ads

Free tool

Negative Keyword Generator

Build a negative keyword list for your industry, pick match types, and check it against your own keywords before it blocks a sale.

Build your list

Industry

Industry lists

Universal lists

Competitor names one per line, optional

Your own negatives one per line

Match type

Check my keywords your positive keywords

Each keyword is tested as a search against every negative, using Google's negative matching rules: no close variants, broad blocks when all words appear in any order, phrase needs the words in order, exact needs the same words and nothing else.

Your negative keywords

Negative keywords

From industry

terms

From universal

terms

Conflicts

with your keywords

List with match type symbols Sort A to Z

CSV for Google Ads Editor

Add as

Campaign name

Columns: Campaign, Ad group, Keyword, Criterion Type. In Google Ads Editor use Account, Import, From file. Shared lists hold up to 5,000 negatives and an account can have 20 lists.