Free tool
Google Ads Preview Tool
Write a responsive search ad, count characters the way Google does, pin assets, and shuffle through mobile and desktop previews with policy checks.
Ad assets
8/15
9/15
Headlines
30 characters each, 3 to 15 headlines. Chinese, Japanese and Korean characters count as 2. Pin only when a line must always show in a set position.
Descriptions
90 characters each, 2 to 4 descriptions.
Sitelinks
Link text 25 characters, each description line 35. Fill both description lines or neither. At least 2 sitelinks are needed for any to show.
Callouts
25 characters each. Up to 10 can show, depending on space.
Preview
Strength estimate
Good
Unique headlines
11
of 15 allowed
Keyword use
2
headlines
Checks