Free calculator
Google Ads Budget Calculator
Work back from the leads or sales you want to the monthly and daily budget you need, or start from a budget and see what it should bring in. Prefilled with 2026 industry benchmarks.
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What a lead is worth
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Gross margin is what is left of a sale after the cost of the job or product. Use first-sale value, or lifetime value if repeat business is normal for you. Leave sale value empty to plan on leads only.
Results
Monthly budget you need
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